Six priorities, sorted by what actually gets a visitor to buy. Work through them top to bottom, or stop after the first two and launch if that's all the time you have right now.
For the reasoning behind each step, see the full guide: Taiga Setup, Ranked by What Sells.
Priority 1: Win the first three seconds
- Confirm preset: Taiga, Hehku, Meadow, or Bubbly, whichever you're on, make sure it matches your brand before you build anything on top of it.
- Hero: Use a real photo, not stock photography, or an impressive video if you have one that shows it well. Pair it with a headline that says what you sell and who it's for.
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Menu: Trim it to your best categories, and turn on search once your catalog outgrows a single page.
Priority 2: Make Your Products Impossible to Walk Past
- Product cards: Turn on the secondary image, badges, and quick buy so cards do more of the selling.
- Product images: Add three to five real photos per product. Keep the visible description short, and move materials, sizing, and shipping details into collapsible sections instead.
- Reviews: Turn on review stars if you have real reviews to show. An empty widget can hurt more than no reviews at all.
Tip
Match your product card's aspect ratio to your product's shape, square for boxy items, portrait for anything tall like bottles, so images don't end up awkwardly cropped.
Priority 3: Clear the Road to Checkout
- Filtering: Turn it on, along with sorting, once a collection passes about fifteen products.
- Cart: Make sure it reacts immediately when something's added, with an obvious next step to checkout. This applies whichever type you use, drawer, page, or notification.
- Checkout extras: Turn on a shipping progress bar, cart recommendations, and accelerated checkout like Shop Pay. These cut friction and lift order value.
Priority 4: Answer the Doubt Before it Becomes a Bounce
- About page: Write a real one. Share who you are, why you started, and where you ship from.
- Footer links: Link your Shipping, Returns, and Contact pages so anyone can find them without searching.
- Show reviews: Display them somewhere beyond the product page too. A homepage section works well for this.
Note
A blank or placeholder About page reads as "maybe this isn't a real business" and that thought alone can cost you a sale.
Priority 5: Brand Consistency
- Preset fit: Confirm it fits your brand, not just your industry, and adjust the colors and fonts if it doesn't.
- Consistency: Keep the same color scheme, imagery, and photography style across every page, including your homepage, collections, and product pages.
Priority 6: Final Launch Check
- Mobile test: Open your store on your phone and actually use it. Then place a real test order.
- Final check: Check every link in your footer and menu, and keep an eye on image file sizes.
Tip
Ask a friend or someone outside your business to try buying something. They'll notice what you can't.
You don't have to finish this list to launch
Priorities 1 and 2 alone give you a store that makes a strong first impression and sells its products well. Launch there if you're short on time, and come back for the rest once real customers are walking through the door.