Every sports purchase has a moment of doubt. Your customer has found the shoe, the jacket or the pack they like, and then the questions start. Will it fit? Is it right for how I train? Is it worth the price?
How clearly your store answers those questions decides whether the visit ends in a sale.
Askel is the new preset for our Taiga theme, made for sports and performance brands. It gives you the building blocks to guide your customers from the first impression to a confident purchase: collections that match how they shop, size and product information where they need it, and room for the stories that make your products worth wanting. The Askel demo store shows one way to put these together. Pick the parts that suit your business and shape them around your own products and customers.
Answer the size question before it becomes a return
For many of your customers, size is the question that stalls the purchase. When they are unsure, they either leave or order two sizes and send one back.
With Taiga Askel theme, you place your size information right where that decision happens. Add a size chart that opens next to the size selector, as an image, as formatted text or as a link to a full size guide page. Add a fit scale that shows whether a model runs small, true to size or large.
The answer is there the moment the question comes up, so customers can choose with confidence. What you put in your size guide is up to you: a classic size chart, a measuring guide, or a short note from your team on how a model fits.
Build paths that match how your customers shop
Your customers rarely think in product types. They think in goals: a shoe for race day, a bag for the gym, a layer for winter trails. With Askel, you can organize your range around those goals, so customers reach the right products in a few clicks.
The Askel demo store shows how this works on collection pages: shoppers pick running, gym or lifestyle, then filter by what they are training for. You can build the same kind of structure for your own catalog.
Group your products into collections that mirror your customers' choices, and show filters based on the product data that matters in your category, whether that is activity, terrain, material or size.
Your product cards can carry part of the guidance too. Show a second image on hover, badges for what is new and a short line on the sport or use help customers spot the right product before they even open it. Returning customers can add to cart straight from the grid with Quick Buy.
Tell the story behind the spec sheet
Your products have details that matter to the people who buy them: a weight, a drop, a fabric, a carrying capacity. Some customers want to compare those details. Others want to understand why the product is worth the price.
Taiga Askel theme gives you room for both. Put the numbers in a specs list, and use images and short feature cards to explain what a number cannot. On the Askel demo's running shoes, drop and weight sit right where a runner looks for them. In your store, the same list could hold the fabric of a jacket or the volume of a pack.
With the Image with Hotspots section, you can add hotspots to a product photo so customers can explore what each part does or what the product is made of. You can also use a before-after slider to show two versions side by side.
When a picture is not enough, use video. Taiga Askel theme lets you use video instead of an image in a wide range of sections, so you can show your product in motion without adding an app.
Show shoppers why they can trust you
A shopper who likes your product still wants to know who they are buying from. What does the brand stand for? What happens if the shoe does not fit? Do other customers like it?
Taiga Askel theme gives your homepage room for those answers. Tell the story behind your store: how you got started, what your products are made of, or the sport that got you into this business. Then show the promises that make a first order feel safe, such as your shipping and return terms.
Let your customers speak too. The Testimonials section shows short quotes from people who use your products, each with its own headline.
Trust also matters on the product page, because that is where the shopper makes the final call. Repeat your key promises there. A short note on delivery and returns next to the buy button answers the last question before it stalls the purchase. If you collect reviews with a reviews app, show the ratings where shoppers compare their options, on the product page and in the product grid.
Last, check the basics a careful shopper looks for before paying: clear shipping, return and privacy policies, an easy way to contact you, and the payment methods you accept. Each one is a small detail. Together they show a first-time customer that there is a real business behind the store.
Make it yours
The Askel demo is built around athletic shoes, but the preset is not limited to footwear. If you sell sportswear, equipment or a mix of everything, the same building blocks apply: clear collections, size and fit information, product details and campaign sections. Colors, fonts, spacing and sections are yours to change in the theme editor, and Taiga Askel theme's color schemes let you give each part of your store its own mood.
For a first store or a switch from another theme, Taiga Askel theme gives you a finished place to start. It is built on Taiga, the theme we build and maintain at Woolman, so your store runs on a fast, accessible base that works on mobile as well as on desktop.
See where Askel takes you
Explore the Askel demo and picture how your own range would fit into it. When you are ready, start a free trial of Taiga Askel theme in the Shopify Theme Store.